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After 40 years, many entrepreneurs have seized the opportunity and gained wealth and fame. This is due to the special period. It doesn’t mean you have the ability to face the future. So, how to ensure that enterprises find the engine of healthy development in the next 10 or 20 years? Feng Lun gave the answer.
Taking stock of 2004, the sound of micro-control was heard, and it was done steadily. Microscopic changes, survival in the face of death; the age of a company, the Warring States Period of an enterprise.
Those who are happy will laugh at Vanke and Lenovo, dominating Liuhe, and drink like horses in New York; those who are sad will only call Delong and Skyworth, causing their concubine to be annihilated. How can a person be embarrassed?
At the end of the year, the “Twentieth Anniversary” is clearly visible, and the ceiling for the development of private enterprises is rising. Business leaders are praying to ensure that their companies will have the third, or even fourth, or third year in the future. Five elixirs for healthy growth in the past 10 years, looking for the power to win the future.
Generally speaking, companiesIt must go through three changes of circumstances before it can be called victory.
First, change from working on projects to working on companies.
When starting a business, the company structure was simple and manpower was scarce. The boss had to do everything himself, and all the energy was focused on the project.
But if you keep doing this, you can’t quickly transform into an office company after digging the first pot of gold Liberians Sugardaddy If you manage the company, that is, solve the problem of how to continue to have children (projects) based on the company’s organization, you will soon be dragged down by the project or the simple expansion of the scope of having children.
Second, change from a company of the present to a company of the futureLiberians Escort.
It is not difficult for a company to organize and operate normally. What is difficult is to continue to grow for 10 or 20 years, stand out from its peers, and lead the pack. This requires the company to have excellent Liberia Sugar strategic and management capabilities.
Third, transform from being a company that is valuable to shareholders to being a company that can change human life and social patterns and create a new business culture.
Therefore, studying the forces that will determine the future is to find the regular things that determine these three changes.
01
Get out of the science of “relationship”
Some people believe in “relationship”, thinking that relationship can decide everything, and dignity is the power to have children.
Therefore, when Liberians Escort builds a future growth space, the first thing that often comes to mind is to build good relationships and expand connections. , Looking for a backer.
In fact, if you ask a few more whys, it is not embarrassing to find out that relying on relationships and human dignity to make all success or failure is actually to bypass all normal governance norms and laws and regulations and obtain some kind of transcendence. privileges above the system, thereby obtaining monopolistic opportunities and profits (so-called “rent-seeking”).
Where “relationship” is more popular, the system will be more trampled; the less dignified the system, the more important and dignified the relationship will be, forming a vicious cycle.
Therefore, people who believe in guanxi never pay attention to the system. This is the reason why there are many opportunities to violate laws and disciplines in the “guanxi” around power.
We often hear that “this is a good opportunity, don’t miss it.” Maybe the reason why someone or someone succeeds in Qunqing is just some kind of opportunity, it seems.It seems that “opportunity” determines the life and death of an enterprise and the prosperity of an individual.
In fact, opportunity is just a contingency. It can at most play a decisive role in the entrepreneur’s initial accumulation or “first pot of gold”.
When an enterprise enters normal development, the so-called opportunities are not important, not only unimportant, but even a trap.
Because “opportunity” has great relativity: sometimes it is an opportunity for a man, but it may be a disaster for a woman; it is an opportunity for an adult, but it may be a trap for a child.
Opportunity-oriented companies generally do not pay attention to their own long-term strategy, corporate management, values development, team training and other fundamental construction of the company. Instead, they often focus on personal relationships, corporate politics, gray box transactions, and diversity. Make full use of their strength in chemical growth.
In order to pursue the immortality of the company, many people will fantasize about some kind of monopoly power, thinking that with monopoly, they can resist all opponents and eliminate all risks, so they especially admire privileged companies.
Don’t you know that any kind of monopoly is determined by social, political and economic systems, and is the result of various political power competitions and distribution of economic interests in a particular period, whether it is a franchise in the Middle Ages in Europe or There is no exception to the market monopoly of giant companies in developed countries today.
Therefore, monopoly, like all political and economic systems, only has absolute advantages, and it will definitely change (lose or strengthen) with changes in the system that supports it.
In addition, it is easier for companies under monopoly Liberia Sugar Daddy to become arrogant, lazy and unwilling to make progress. , competitive ability is blurred and exaggerated, and his deeds are more like the light of Buddha in the mountains. People create their own illusions, and are excited by the illusions they create.
Historical experience shows that for general monopolies, once the system changes and the monopoly collapses, it will melt away in an instant, revealing the true nature of a paper tiger.
02
Four forces will determine the future
Since relationships, opportunities and monopoly are not enough to ensure that the company has peace of mind, what is the most basic force that determines the longevity of the business in the future?
1. The first type of power: institutions and institutional culture
From the perspective of the history of human civilization, or from the perspective of the accumulation of people’s wealth, whether leaders create wealth or not, this is a question. Very interesting topic.
I believe that the logic of history is actually that leaders do not create wealth.
The process of wealth creation is determined by good system settings. If a leader cannot influence or play a decisive role in this system setting, he can only be a consumer and destroyer of wealth. Otherwise, no matter how solemnly the leader swears, or even throws his head and blood, the outcome cannot escape the logic of history.
Two hundred years ago, China’s GDP was greater than that of the United States. Two hundred years later, the total wealth of our citizens will be less than 4% of global wealth.The United States owns 1/3 of the world’s wealth.
In the past two hundred years, what we remember and relish are the great emperors, leaders and their legendary stories and hard work, but we have not seen the actual increase in wealth.
On the other side of the ocean, what people remember is only the system (the Constitution and laws), and it is the mentally retarded president who is casually criticized or even ridiculed.
The country is like this, and so is the company. It may not be like this in the short term, but it will be like this in the long term.
When the entrepreneurial process of a company is over, the role of the leader or entrepreneur should not continue to stay in taking risks and struggling, but should spend 90% of the energy on formulating company strategies and continuously Improve and promote the system for implementing the strategy.
This includes management structure, human resource development, product research and development, childbirth and sales, as well as investor relations, risk management and value training.
Only by perseverance and years of hard work can we gradually establish a complete company system that is suitable for our own company and better than our competitors.
The absolute challenge to entrepreneurial ability is neither R&D nor sales, but the ability to create systems.
It is in this sense that Schumpeter was wise to regard institutional innovation as the most important function of entrepreneurs.
The company has so-called important and urgent things, and the most important thing is to create a system. Only by doing this well can the urgent things be gradually eliminated, so that we can advance and retreat without restraint and freely control the future of the enterprise. .
If the important thing is 1, then the urgent thing is 10. As long as you hold on to 1, you will do 1 (important) thing and eliminate 10 (urgent) things, thus becoming Dominant in trade competition.
The system is the hardware in system construction, and the system culture is the software in system operation.
It is not difficult to establish a system, but it is difficult to maintain the implementation system, and it is even more difficult to strengthen the system into a system culture.
Promoting institutional culture is not only a long-term process of publicity and education, but also the result of repeated games between each individual and the system based on their own actual interests.
Only when people gain ever-expanding practical benefits from the compliance system again and again will people truly agree with the compliance of the system from the bottom of their hearts, and thus be willing to accept it, implement it seriously, and defend it resolutely. it.
In other words, only when it is melted in the blood (benefits), will it be implemented into actions.
In short, institutional culture is more of a long-lasting belief and culture than a system. Once the institutional culture is formed and the worship of the leader becomes the worship of the system, the country or the foundation for the company to continue to create wealth will be like A rock is generally unshakable.
2. The second kind of power: the right core values
The so-called core values are the deepest judgment of right and wrong and the choice between right and wrong in the heart of an enterprise, especially its leaders. It is the future behavior of the enterprise. The most basic guidance for business orientation.
This kind of value exists objectively in any enterprise, butWhen it is not put on the lips of leaders and spread everywhere, clues can only be found in the historical trajectory of the rise and fall of enterprises; when it is refined into accurate words and widely disseminated or even religious, it becomes something that can be studied and imitated. “Corporate civilization”.
What’s more, if it is rooted in the core values of an enterprise and becomes an unshakable tenet or belief over time, it becomes a core competitiveness, the most imitable and the most important. Irreplaceable abilities.
This is like three people who believe in Christ, Allah and Muhammad respectively. Even if they live next to each other, everyone knows what the other is thinkingLiberians EscortWhat you do, what you do, but absolutely do not influence or imitate each other.
Therefore, core values will definitely be determined by simple and concise judgments of right and wrong, moral guidance and standards of conduct Liberians Escort, Elevate into an internalized corporate culture and ultimately solidify core competitiveness.
It is worth mentioning that core values determine right and wrong judgments, moral guidance and behavioral standards. Although it is not settling accounts itself, it determines the direction and method of how to settle accounts.
It is precisely because of the difference in core values that people in the same address at the same time, Liberia Sugar, have the same business. Well, some people do that.
The most difficult thing for a businessman is to see the places that cannot be seen clearly and calculate the accounts that are not accurate.
For example, regarding environmental protection income, some people are willing to increase their investment in preventing pollution during their childbirth process in a responsible attitude towards the earth and the environment around human survival, so this is expressed as short-term Costs increase and profits decrease; some people have foresight to LR Escorts damage the surrounding environment while plundering the high profits in front of them. In the short term, the former has less benefits and more troubles, while the latter has more benefits and less troubles. The latter is smarter than the former.
But 10 years later, the former has won the trust of the government and customers, steadily expanded its market share, and doubled its profits, while the latter has gradually been abandoned.
It can be seen that different values determine how companies and individuals settle accounts (calculating big accounts) and how they look at the future (calculating future), thus determining the future boundaries and heights of enterprises.
In the history of Wantong, there have been many debates over whether to be a good guy (such as protecting credit) or a bad guy (such as admitting one’s debt).
Because the short-term costs of being a good person are huge, the future benefits are often not visible for a while, while being a bad person seems to have a lot of benefits and little trouble at the moment. Therefore, it is not difficult for most people to choose the latter.
However, Vantone is fortunate that we choose to stick to the values and behavior of being a good person.
Although we paid a huge price and lost many personal short-term interests, Wantong survived the collapse of the Hainan bubble economy.
Not only that, Vantone’s corporate culture guided by values such as “learn from the advanced, ‘sugar daddy’, and go astray” and “good people, good deeds, and good money” has promoted the gradual development of Vantone Real Estate. Become one of the most valuable companies in the market.
For an enterprise, the right values will form its own moral strength, which is very conducive to harmonizing the relationship between the enterprise and the internal society.
In a rapidly changing society, friction and conflicts often occur in the relationships between individuals, companies, and internal parties. Different values determine different ways of handling these conflicts.
For example, when encountering customer disputes, some people will treat them sincerely, try their best to correct mistakes, and serve forever; others will shirk, ignore, or even fight.
For another example, when it comes to a series of social obligations and tasks that enterprises should perform, such as taxation, some enterprises avoid and admit their debts, while others abide by the rules, collect taxes according to regulations, and support public welfare work.
Obviously, different behaviors led by different values regulate and even determine various relationships between enterprises and the inside, thereby creating different social ecologies for themselves.
In turn, different social ecologies determine the future survival space and development methods of enterprises.
In short, any company that can win the future must believe in the values of thinking about others and maintain a high degree of responsibility to society and the public at all times.
3. The third force: enterprise organizational structure and its innovation methods
The evolution of business culture is actually the process of continuous evolution of organizational structure.
The changes in corporate organization not only infinitely expand the boundaries of the enterprise, but also make the process of wealth creation increasingly perfect, and the efficiency of childbirth is also improved tenfold.
From handicraft workshops to factory systems, to joint-stock companies and even multinational corporations, it marks the rich achievements of every stage of human commercial civilization.
In addition, whether it is an entity company such as a family company, an unlimited company, or a joint-stock company, or a virtual company in the Internet era, they all determine the expansion space and evolution form of their respective enterprises.
When you open a burger restaurant, you can only take care of the surrounding owners. But since the emergence of chain operation organizational methods (such as McDonald’s), you can eat burgers of the same quality even in any corner of the earth.
Standardized factory production and the organizational form of transnational capital have enabled traditional manufacturing to expand to the world. Today we will not be surprised to use Motorola’s mobile phones, nor will we be dazzled by using P&G’s shampoo.
Peace of mind comes from understanding. Where is the reason? Management of innovation and changes in business organizations.
There are four reasons driving changes in trade organizations.
First, as the labor birth rate increases and people’s income level rises, the market capacity continues to expand, and people are interested in large-scale products.The demand for large-scale transactions continues to increase.
Demand is the ultimate driving force for trade improvement. Only when there is demand can there be room for survival of enterprises that meet the demand, and competition will accelerate the innovation speed of enterprises in terms of products and organizations, and change the rules of the game for competition and coexistence between enterprises.
Second, information skills.
The method of collecting and transmitting information is the network nerve of an organization, especially a business organization.
With the development of information technology, the cost of collecting, processing and transmitting information is getting lower and lower, and the form has also developed from simple text to audio and video synchronization, which is omnipresent and omnipotent.
As a result, the company’s pyramidal organization is increasingly collapsing, replaced by flexible flat and networked organizations.
It is the support of information technology that makes transnational operations and standardized management possible, thus making McDonald’s and Wal-Mart become business giants.
It can be said that without the victory of Microsoft and Intel, there would be no trading hegemony of giant multinational companies in tomorrow’s prosperous countries.
In addition, the Internet also gives latecomers a huge space for organizational changes, allowing them to become the first, such as Dell, Amazon, Yahoo, etc.
Third, financial skills.
Changes in information technology are closely related to financial engineering and financial services, and the form of financial services directly determines the shape of business organizations.
If there was no developed capital market, how could there be legendary stories about the capital behemoths of multinational companies and emerging companies in the Internet era?
The level of the capital market and the improvement of trading skills completely depend on the level of information technology. Liberia Sugar Daddy Capital activities start with a series of information activities about money. Whether the information of enterprises and investors is symmetrical is The most important indicator of whether the market is complete and useful.
Fourth, of course, the ability of entrepreneurs is also crucial to changes in business organizations.
There are only two types of entrepreneurs who are remembered in history. One is those who promote organizational changes (changes in a narrow sense include having children and changes in business methods, etc.), and the other is those who have technological inventions that subvert business regulations. , and ultimately the person who creates new commercial and cultural relationships.
The final battle of entrepreneurial talents is actually a battle between the ability to grasp the organization and the ability to change the organization.
Based on the above judgment, I believe that future business organizations, especially corporate organizations, will have only two options to choose from, namely “special forces” type enterprises and “al Qaeda” type enterprises.
The most obvious feature of the former is that the backend is getting bigger and bigger, and the support system will become more complex and efficient, but the frontend (executors and execution systems) are becoming more and more direct, simpler, and more accurate .
For example, when the United States invaded the Taliban, the support system of special forces consisting of three people per group of Liberians Sugardaddy reached 50 million Dollar.
At present, the LR Escorts military reforms are competing to expand special forces, making the troops further lightweight, flexible and Accuracy is an example.
The competitive nature of the tasks that the troops have to complete and the flexibility to respond quickly to changes in the surrounding environment place the highest demands on organizational effectiveness.
Generally speaking, companies are similar to this, and subsequent changes are inevitable. The latter, the so-called “Al Qaeda”, is nothing more than an independent organization that exists as an independent element.
They are not affiliated with each other, but act independently driven by certain values, but they have strong synergy in the overall direction. Small companies in the Internet era, virtual Liberians Sugardaddy companies and unfettered individual workers at home in SOHO belong to this type of enterprise.
Since Vantone has socialized capital and is engaged in the real estate industry that is closely related to its business scope, we can only learn from the “special forces” in our future organizational structure.
Not only has the overall goal of Liberians Escort evolved towards the goals of large back office, small front office, high efficiency and adaptability, And each position and employee must undergo special and high-intensity training to become a “special warrior” for their respective positions.
4. The fourth kind of power: time and perseverance
The value of a thing or a company often does not depend on itself, but on the time it exists. The longer its vitality, the more valuable.
Therefore, if a great person or an outstanding entrepreneur wants to have a future job, he must first make a commitment in his heart when he is ready to pay: a lifetime, half a lifetime, three to five years.
The more lofty goals you set, the harder it will be to achieve and the longer it will take.
A valuable future must be paid for a long enough time. The longer the time, the more invincible and more glorious it becomes.
Regardless of individuals, companies or countries, their wealth is given by time and is the result of continuous accumulation in the right direction.
In the life of an entrepreneur, there is a tool called perseverance that goes with time. Perseverance is a function of time.
Noble and ambitious goalsLiberians Sugardaddy‘s works are particularly able to inspire people’s enthusiasm for struggle and courage to overcome difficulties, and at the same time cultivate perseverance. As the saying goes, “A person must have the will to persevere to persevere.” This is the truth of “perseverance”.
In addition, even from the perspective of accounting, time also determines the future value of a company. For example, property investment, often a short-term (such as 1 year) rental return on a rental property It may only be 5%, but in the long term (such as 20 years, 30 years or even longer) it will be more than 20%
Similarly, a long-term time estimate LR EscortsImagine that babies can calculate in seconds, middle-aged people can calculate in years, and centenarians can calculate in 10 years.
Obviously, in order to win the trust of a company, In the future, it would be wise to extend the calculated time unit to more than 10 years.
It took 46 years since Arafat was born and died to establish the Palestinian state. Continuous struggle is a great victory in itself and has won the respect of all friends and enemies.
There are only three kinds of people in the world.
The first type of people only studies the past, and that is called historians. Liberia Sugar To win the future, you can only find a place between ordinary people and saints. The further you see the future, the clearer it becomes, and you are far away from the saints. The closer you are, the more powerful and superhuman you are. On the contrary, the more likely you are to fall into the rut and become an ordinary person. Entrepreneurs are to be superhuman, to find a fulcrum in the future, to lead their own enterprises, to create the future, and to win the future. .
Original title: Feng Lun: The 4 most basic forces that will determine future business (in-depth article)
Article source: [Microelectronic signal: mfg2025, WeChat public No.: Intelligent Manufacturing] Welcome to follow and follow! Please indicate the source when the article is transcribed and published.
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