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Lei Jun shared with friends at the 20th Annual Meeting of the Yabuli China Entrepreneurs Forum three misunderstandings that everyone may have about Xiaomi: Misunderstanding 1, Xiaomi’s products are all mid- to low-end; misconception two, Xiaomi’s products are all OEM; misconception three, Xiaomi has no technology.
2020 marks the 20th anniversary of the Yabuli China Entrepreneurs Forum. On November 18, the 20th Annual Conference of Yabuli China Entrepreneurs Forum kicked off in Heilongjiang. The theme of this annual meeting is “Openness, Neutrality, Diversity, TransformationLiberians EscortDirect”. Adhere to transformation, innovation, openness and common cooperation, unswervingly trust the market and globalLR Escortsculture, and strive for innovation and openness in openness. Only by transforming the direct type can you be reborn after the college entrance examination.
It is understood that since its establishment, the Yabuli China Entrepreneur Forum has regarded recording, organizing and disseminating entrepreneurial ideas as its mission and responsibility. In the 20 years since its establishment, the forum has always maintained positive energy, constructiveness and creativity, and is committed to building a platform for entrepreneurs to communicate their thoughts.
From November 18th to 20th, in addition to the 20th Annual Conference of the Yabuli Forum, there will also be held the 20th anniversary celebration of the forum, the inauguration ceremony of the permanent venue, and the unveiling ceremony of the National Private Entrepreneur Training Base.
This annual meeting invited the chairman of Yabuli Forum and the founder and director of Taikang Insurance Group Liberia Sugar Co., Ltd. Chairman and CEO Chen Dongsheng, Yabuli Forum chief economist Zhang Weiying, New Oriental Education Technology Group Chairman Yu Minhong, Yufeng Group Chairman Feng Lun, and New Hope Liuhe Co., Ltd. Chairman Liu Chang respectively distributed friends.
In addition, this annual meeting also set up a youth forum, business lectures, manufacturing Liberians Escort manufacturing forum, cutting-edge technology Forum, PE forum, new retail forum, internet forum, science forum, film and television forum and education forum, invite Liberians Escort from the business and academic circles More than a hundred guests discussed Liberians Escort hot topics in various fields and industries, and shared their experiences and wisdom with friends.
Lei Jun, founder, chairman and CEO of Xiaomi Technology, attended the annual meeting and delivered a keynote speech.
In 2016, Xiaomi fell into a business trough. Lei Jun said at that time that there was only two words to solve Xiaomi’s difficulties, which was “make up lessons.” Now, four years later, Xiaomi has returned to the third place in the global smartphone market Liberia Sugar Daddy. Lei Jun said that in the past ten years, Xiaomi has grown very fast, which has caused everyone to have many misunderstandings about Xiaomi. He also shared in his speech that everyone may have misunderstandings about Xiaomi.three misinterpretations.
Misunderstanding 1: Xiaomi products are all mid- to low-end.
Lei Jun said that he entered the manufacturing industry from the Internet field ten years ago because he wanted to use the experience he had mastered to help the manufacturing industry transform and upgrade and produce foreign goods. He also said frankly, “We underestimated the difficulty of manufacturing industry. Ten years have passed, and we are still working hard.”
Lei Jun said that he came to the manufacturing industry to solve problems such as foreign products being looked down upon, poor quality of tools, and poor design. “After working for 10 years, everyone still feels that Xiaomi is doing mid- to low-end products. This makes me very depressed. “The misunderstanding is very serious. How to deal with it?” Then go make high-end mobile phones that everyone understands, and make high-end products that everyone understands. “I think only when Xiaomi products stand out among expensive products can everyone truly recognize our efforts for foreign products.”
This year, Xiaomi released the Xiaomi Mi Phone 10 Extreme Commemorative Edition, with the 16GB+512GB version priced at 6 Liberia Sugar999 yuan, is one of the best-selling mobile phones this year. In addition, Xiaomi has also made a 98-inch large-screen TV mainly used for video conferencing. It sells for 19,999 yuan and sells thousands of units per month.
Misunderstanding 2: Xiaomi products are all OEM.
Behind the discussion of OEM, the main reason is that Xiaomi has no skills. At the beginning of this year, Xiaomi delivered a laboratory. After this laboratory is completed, the second phase will be a real factory, which is expected to increase efficiency by 100% and be a 100% unmanned factory. Lei Jun said that except for the placement machine, all equipment in this laboratory is self-developed by Xiaomi or by companies invested by Xiaomi. In order to build this factory, Xiaomi invested in 110 companies that make smart devices in three years.
Lei Jun believes that the future of intelligent manufacturing will be unmanned factories, and the entire factory will be equipment and intelligent solutions. This is the solution Xiaomi provides for the transformation and upgrading of China’s manufacturing.
Misconception 3: Little Liberia Sugar has no skills.
In 2011, Xiaomi’s revenue was only 500 million. By 2019, it had reached 205.8 billion, ranking 422nd among the Fortune Global 500. Because Xiaomi is in the most competitive field in the world, if it wants to achieve such development, it must have technology as its foundation.
Lei Jun gave an example of cameras. In the third-party evaluation agency DXOMark list, Xiaomi topped the list at the beginning of this year and dominated the list for 125 days. In other words, in terms of photography performance of global mobile phones, Xiaomi mobile phones ranked first in the world for one-third of this year.
The following is the full text of Lei Jun’s speech:
In the past ten years, everyone has been very concerned about Xiaomi, because Xiaomi has grown very fast, which has also caused many misunderstandings. This Monday, I talked with Zhang Lei from Hillhouse Capital for more than two hours in the office. We talked about a lot of internal matters. In the process of chatting, I found more and more that many people still have a lot of misunderstandings about Xiaomi. So I would like to use today’s stage to talk about three misunderstandings that everyone may have about Xiaomi.
Misunderstanding 1: Xiaomi products are all mid- to low-end.
Ten years ago, I worked in Internet software, and I was an expert in mobile phones. I just want to use the Internet experience I have mastered to help the manufacturing industry transform and upgrade and make foreign goods better. Looking back today, I am still a little ignorant and fearless. After working for ten years, I still feel that we underestimated the difficulty of manufacturing. So ten years have passed and we are still working hard.
What problems do I want to solve when I go into manufacturing? I came here to deal with issues such as foreign goods being looked down upon, poor quality, and poor design. As a result, after 10 years of working, everyone still feels that Xiaomi is making mid- to low-end products, which makes me quite depressed.
Ten years ago, I hoped to improve business efficiency and cost-effectiveness to help foreign goods improve products and design. But after 10 years of hard work, this misunderstanding is still very deep. How to explain it? I came up with an idea, which is to make high-end mobile phones that everyone understands and high-end products that everyone understands.
What is the high-end mobile phone that everyone knows? Is it expensive? I don’t understand. However, I think only when Xiaomi products stand out among expensive products can everyone truly recognize our efforts for foreign products. At the beginning of this year, Xiaomi clearly started to make high-end mobile phones. Currently, we have released two generations of high-end mobile phones. The most expensive one is 6,999 yuan, which is actually one of the best-selling mobile phones this year – Xiaomi Mobile 10 Extreme Commemorative Edition. Second, this year we made a 98-inch large-screen TV mainly used for video conferencing, which is also very popular. The average price among peers is 200,000 yuan. We use Xiaomi’s model and technology to greatly improve efficiency and only sell one unit for 20,000 yuan.
Before we released this product, the monthly sales volume of all 98-inch TVs and above in the Chinese market was only a few dozen units. Six months later, our monthly sales volume of 98-inch TVs reached several thousand units. Activation expands all market needs. Moreover, the demand exceeds the supply and is extremely popular. Most of them are purchased to do video conferencing.
Misunderstanding 2: Xiaomi products are all OEM.
I was quite depressed after hearing this. In fact, OEM is also a very advanced childbirth model. Why do masters have a unique understanding of OEM? I understand that behind the talk of OEM, the main reason is that Xiaomi has no skills. Don’t let Xiaomi’s model distort your understanding of the OEM modelLiberia Sugar DaddySolution. In fact, to use the OEM model to do a good job in manufacturing requires a lot of understanding of manufacturing.
Three years ago we decided to take root in the manufacturing industry and have done a lot of work. At the beginning of this year, we delivered a laboratory, which is today the world’s highest smartphone production line. In addition to high and low materials, it is a completely unmanned “black light factory” and is more than 25% more efficient than the most advanced factories. . What is the important purpose of building this factory? The purpose is to improve our understanding of manufacturing and help our foundries further improve efficiency.
After this laboratory is completed Liberia Sugar, the second phase will be the real factory, which is expected to increase efficiency by 100% , and we plan to make it a 100% unmanned factory. What I want to say is that except for the placement machine, all the equipment in this laboratory is self-developed by Xiaomi or by companies invested by Xiaomi. In order to build this factory, Xiaomi invested in 110 companies that make smart devices in three years.
I don’t know if the master can understand it. I think the future of intelligent manufacturing will be unmanned factories, and the entire factory is equipment and intelligent solutions. This is what Xiaomi is Solutions provided by China’s manufacturing transformation and upgrading.
Misconception 3: Xiaomi has no skills.
Does Xiaomi have any tricks? It’s difficult to answer this question directly. I can talk about the development of Xiaomi’s business in the past 10 years. In 2011, Xiaomi’s revenue was only 500 million. By 2019, it had reached 205.8 billion, ranking 422nd among the Fortune Global 500. . Xiaomi Liberians Escort is in the most fiercely competitive field in the world, including Apple, Samsung, and Huawei. To achieve such development, you must have skills As a foundation for survival.
Let me give you an example. The camera that everyone cares about the most, Xiaomi finally topped the list of DXOMark, the world’s most authoritative third-party evaluation organization, at the beginning of this year. This year I LR Escorts have dominated the rankings for 125 days. In other words, in terms of photography performance of global mobile phones, Xiaomi mobile phones ranked first in the world for one-third of this year.
Original title: Lei Jun: Only when Xiaomi stands on expensive products can everyone truly recognize our efforts for foreign products
Article source: [WeChat official account: Lishi Business Review] Welcome to add follow-up attention ! Please indicate the source when transcribing and publishing the article.
Compulsory editor: haq
Original title: Lei Jun: Only if Xiaomi can stand on expensive products can everyone really Liberians Sugardaddy recognize that we are making products for foreign products Efforts
Source of the article: [Microelectronic signal: libusiness, WeChat official account: Lishi Business Review] Welcome to add tracking and follow! Please indicate the source when transcribing and publishing the article.
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