Five tips for Liberia Sugar Arrangement entrepreneurs to cope with the “new trade arena” in the new era

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2020 , the economic cold winter has been exacerbated by the epidemic, and uncertainty has increased. In order to cope with the “new business arena” in the new Liberians Sugardaddy era, five investment trends, consumption trends, brand growth, platform construction, and team construction In all aspects, we all have new cognitive needs and iterations. The following is the external essence of Liberia Sugar distributed to friends at the end of the year by Shengyan Private Directors.

1. The profit period has passed, and capital has begun to flow towards real certainty.

2. The so-called consumption upgrade or upgrading is an illusion, and the essence lies in the strategic core of the enterprise.

3. The “new rules of the world” in the young consumer market have led to the rapid rise of “super ecological brands”.

4. What today’s platform builders need more is the insight of the outcome and the strength of the process.potential.

5. Use capital leverage to build your team so as not to miss fleeting business opportunities.

Investment Trends The era of uncertainty has truly arrived, capital compression has focused, and we have begun to track and pay attention to the real certainty. In the past few years, we have been going through a profit period of the working environment economy, and most of this profit was brought about by the Internet economy. Facing some big tracks that suddenly appear, the method of capitalizing on the head is simple and crude. In a nutshell, it is like grabbing a “big handful of darts” and throwing them on the trading target. If one of them hits the target, you win. They can bet that head capital has two advantages: one is that big funds will take the initiative to find it, and the other is that good projects will take the initiative to find it. They calculate probabilities. Other resources may not have this advantage, so the founder needs to build a personal IP and continue to go out for meals, participate in activities, and give speeches. This purpose is also to gain advantages on the funding side and the project side, and to capture good projects under certain circumstances. . In fact, investors after IPization may have a “halo effect”, and investors mistakenly believe that they can bring much capital and can turn stones into gold.

But I think this idea is unreliable. The best capital of an investor should actually be his character, and the cognitive enlightenment they can bring to the project. Whether the project can be implemented depends mainly on the entrepreneurs. (Everyone at the scene applauded) If it were not for the big capital, the “darts” in our hands might be limited. In addition, the profits brought by the Internet economy have been exhausted, and there are not many reliable “targets” left. . So, which “target” should you throw it at? Let’s look at a few sets of data: First, the overall investment trend. As of November 16, 2020, a total of 803 investment transactions occurred domestically in 2020; the three industries of IT, Internet, and medical health accounted for more than half of the annual investment transactions. In the Internet era, there is no doubt that the IT and Internet industries are sought after by capital. The medical industry itself is a hot topic, and the black swan event of the COVID-19 epidemic has made this track even more popular.

b0247e26-4ef0-11eb-8b86-12bb97331649.png Figure 1: Overall investment trend in 2020 Source of data: investment community, Musheng Corporate Management Consulting Firm The second is the investment trend of head capital. The top ten investment companies (IDG Investment, Sequoia Capital, Shenzhen Venture Capital, Hillhouse Capital, GGV Investment, etc.) made a total of 50 investments in 2020.The pattern revealed is consistent with the investment trend of the investment industry throughout the year. The three industries are also dominated by the Internet, medical health, and IT, but the positions are heavier, with the three industries accounting for 70% in total.

b049d64e-4ef0-11eb-8b86-12bb97331649.png Figure 2: Initial institutional investment trend in 2020 Source of data: investment community, Musheng Corporate Governance Consulting Firm

The third is the company that has been successfully listed. In 2020, a total of 480 companies were successfully listed; among them, the industries that accounted for the majority were machinery manufacturing, medical health and optoelectronic equipment, accounting for nearly 40% of the total. The upward trend of the real economy is still relatively obvious. The past events have shown the Internet wave, and the return of investment to industry is a trend worthy of attention.

b07b9026-4ef0-11eb-8b86-12bb97331649.png Figure 3: Source of information on companies listed on Jing Gong in 2020: investment community, Musheng Corporate Governance Consulting Firm

The fourth is transactions in the secondary market. Similar to the situation in the primary market, from 2019 to 2020, the electronics, medical biology, and computer (IT) industries were also popular targets for capital in the secondary market, ranking among the top three in terms of transaction value. The pharmaceutical and biological industry grew as high as 110.2% during this year. Not much to say about this.

b0bd419c-4ef0-11eb-8b86-12bb97331649.png Figure 4: Liberia Sugar Daddy sales data in the secondary market in 2020 Source: investment community, Musheng Corporate Governance Consulting Firm

The following is objective and cold data, but we can connect several sets of data and discover three trends: The first is hard-core technology. Industries such as IT and electronics (5G, semiconductor chips, etc.), which are mainly hard-core technologies, are not only vents but also sources of capital hedging.Useful skills. The second is medical health. Medical biology originally focused on technology and was originally a major track. The black swan of the COVID-19 epidemic has given this track a new level of popularity. The third is onlineLiberia Sugar Daddy. Everyone should pay special attention to this trend. From the data below, we can find that the Internet is still a hot spot for investment. But what I want to remind you is that purely online Internet companies are no longer necessarily hot spots. This is a big change. In the past, capital favored companies that floated online. This was to prevent some offline companies from “pseudo-online” through fraud, data manipulation, etc., and the ROI of truly online companies was very good. Now, capital is beginning to re-track and focus on heavy-asset, offline Internet companies. Because the Internet economy has reached this point, without offline heavy-asset investment, it is impossible to complete a closed loop of services, especially for some heavy transactions or those that require delivery. Buy and sell.

There is another reason that may be more important, that is, such companies have “roots” and can achieve hedging in uncertain times. Friends who are deeply involved in offline activities, you are very hopeful. (Everyone at the scene applauded) To sum up, in this era of real uncertainty, capital will no longer invest in big tracks, but will track and focus on real certainty. Even large capital cannot avoid this trend, and small capital can only survive by focusing. This certainty is regarded by them as a real scarcity value. In order to guard this real value, everyone is willing to pay more premiums and is willing toLiberia Sugar Daddy It means to be more “persistent”.

Consumption Trends

There is no so-called consumption upgrade or upgrade trend. What we see is the result of the success of the “strategic core”.

In the past few years, we have been hearing the concept of “consumption upgrade” or “consumption upgrade”, so many friends asked me – is the current consumption trend an upgrade or an upgrade? I will explain it all at once here, let’s use data to speak. First of all, it should be emphasized that consumption is still an important driving force for economic growth, but the consumption space is squeezed and the increase is limited. From the data point of view, after 2010, the final contribution to consumer income has basically been higher than the total cost structure, and net exports of goods and services have basically fluctuated around the zero axis.

Liberians Sugardaddy b118bd7e-4ef0-11eb-8b86-12bb97331649.png

Figure 5: The contribution of residents’ consumption to GDP growth is gradually evident. Source of data: Wind, Zhongshan Securities Research Institute

Looking at the disposable income of residents, the disposable income of urban and rural residents has increased, and it is felt that the market potential is certainLR EscortsLR Escorts It is still there, but after excluding price factors, residents’ disposable income has declined slightly, which may be cause for alarm. Moreover, this increase in disposable income is largely due to residents’ poverty. The recent use of debt to stop consumption is reflected in the continuous decline in the savings rate and the continuous increase in the leverage ratio. Therefore, the consumption market we are facing is generally shrinking.

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Figure 6: Year-on-year growth comparison of per capita disposable income of urban and rural residents Source of data: National Bureau of Statistics, Mu Sheng Enterprise Management Consulting Firm Collection

At this point, it is necessary to analyze the consumption index again. We found that the consumption index of the entire residents has also gone downwards, which is further verified. Despite the influence of micro factors such as cold winter, rural consumption is going up, and there seems to be great potential. Therefore, we cannot just look at the consumer market as a whole. This is why many companies have made structural adjustments. There is actually too much potential to delve into the sinking market, and there is an obvious trend of increasing growth in recent years.

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Figure 7: Year-on-year growth rate of resident consumption index from 2015 to 2019 Source of data: National Bureau of Statistics, Mu Sheng Corporate Management Consulting Firm Management

This structural adjustment in the consumer market is also reflected in the structure of residents’ income. The structure of my country’s residents’ income is gradually dividing into two ends, forming an M shape, with a lot of opportunities in both ends. If the income is divided into five levels, it can be found that as the growth of disposable income slows down, the consumption capacity of the middle-income group begins to decline.After falling to the right side of the M-shape, only the majority of middle-income groups can rise to the left side of the M-shape. What does this mean? The positioning of our business must be clearer. Gone are the days of using vague products to achieve collective profit.

b1b162a4-4ef0-11eb-8b86-12bb97331649.png Figure 8: Growth in disposable income of five groups of people across the country Source of data: Wind, Zhongshan Securities Research Institute

Overall, it seems that it is not that the consumption capacity on the demand side is insufficient, but that the supply side is insufficient, and the market has not been exploited. spending potential. My suggestion is that in this changing market, all entrepreneurs must understand their own “strategic core.” This is what I mentioned last year, and I will remind you again this year based on changes in consumption trends. The so-called strategic core refers to what vertical segmentation of the “lighthouse user group” the company aims at and what core capabilities it provides solutions based on, so that after other competitors enter, more than 80% will die. But unfortunately, a large number of companies do not have a strategic core. According to a recent survey conducted by Mu Sheng Firm, 67% of the 428 sample companies claimed that they “pay equal attention to both volume and price”, and it is clear whether their product strategy is focused on volume or tracking. The companies with premiums are only 15% and 18% respectively. A common point of view can be that it is a more balanced product strategy to pay equal attention to quantity and price. However, in the brutal business competition, enterprises are subject to two major constraints of resources and time, and it is difficult to achieve both quantity and price. It is more like Liberians SugardaddyIt is a kind of “tangle” in strategy.

I have repeatedly emphasized that strategy is “what to do and what not to do; what to do first and what to do next; what to do with emphasis and what to do lightly”. The strategic core is the origin, and the strategy is the structure based on the origin. This is a “saturation attack” idea. Following this line of thinking, if a company fails to achieve “category breakdown”, “regional breakdown”, “customer group breakdown” and other results after cultivating the market for many years, their strategy will definitely be unsuccessful! We must remember that in this era of rapid changes in consumer structures, those who focus will win, and those with vague positioning will die. Of course, asking for focus does not require you to abandon other markets. The focus is on lighthouse users, who can illuminate other markets. The focus is on core capabilities, which can also be extended. The core of the strategy can be expanded, but only after the core capabilities are strong can it cover other customer groups. You must not use your ambitions as your core capabilities to cover unfocused large customer groups. This is for beginners.The grade is wrong, it’s quite bland. (Everyone at the scene laughs)

So, should we entrepreneurs here review the core of our strategies? First, do we have core capabilities? The core ability requirements here are higher: on the one hand, it is not required to have no shortcomings, but to have no shortcomings and basically have strong points. Not only must you have strong points, but you must also be much better than others. On the other hand, this ability cannot rely on bosses or strong men, but must be transformed into “organizational ability”, otherwise it will be impossible to find good opportunities in the changing marketLiberia Sugar met and turned its advantage into victory. Secondly, do we have a customer base that is targeted at lighthouse users? The market is changing, and both the “profit pools” of high-end consumer groups and low-end consumer groups have changing needs. It is easy for established companies with ambiguous positioning to fall behind. Have you noticed that there are so many memes online now? This kind of commitment to certain cultural electronic signals is also reflected in consumption trends. In the re-divided market, there are quite a lot of unsatisfied needs. If you can target lighthouse users and launch products in the way they want, a brand can quickly rise. I will talk about this in detail above.

brandLR Escorts The “super ecological brand” is rapidly emerging. Who first understands the “new rules of the world” in the young consumer market? “, whoever can soar into the sky. We have found that several phenomenon-level brands have appeared in the recent consumer market, such as Yuanqi Forest, Bubble Mart, Heytea, Zhong Xuegao, Miniso, Perfect Diary, etc. I call them “super ecological brands”. They generally have three characteristics: First, exaggerated valuations, with price-to-earnings ratios and price-to-sales ratios several times higher than traditional competitors in the same industry. Before Bubble Mart went public, its valuation in the primary market had reached US$2.5 billion; Yuanqi Forest’s Series C valuation in 2020 was about US$2 billion; Heytea’s valuation in March 2020 exceeded RMB 16 billion, equivalent to It’s still about the same for U.S. dollars… This kind of valuation also energizes many platforms. The second is rapid growth. They are full of explosive power, and a compound growth rate of more than 30% is considered the lowest level. Bubble Mart’s revenue and profit growth are both blowout, while Yuanqi Forest’s revenue growth rate in the first half of this year was more than 40%, with the peak reaching more than 200%, which is staggering.

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Figure 9: Bubble Mart Liberians Escort business analysis (unit: million yuan) Source of material: Bubble Mart prospectus , Mu Sheng Corporate Governance Consulting Firm Cleaning

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Figure 10: Yuanqi Forest’s revenue growth trend in the first half of 2020 Source of data: Musheng Corporate Management Consulting Firm The third is that the impact is huge, they can often redefine a market, and even Liberians Escort can bring about a culture. Bubble Mart used blind boxes and IP to redefine the toy market, creating a “cute culture”; while Yuanqi Forest redefined the drinking water market and introduced Japan’s low-sugar beverage culture to China; HeyTea They redefined the milk tea market. Before them, it was unthinkable to spend hours queuing up to buy a cup of milk tea. Now, the queues of brands such as Cha Yan Yuese are all a continuation of Heytea’s opening up of the market mentality. … Think about it, what does the prominence of these brands mean? This means that our entrepreneurial logic may have to change.

Originally, all entrepreneurs told me that we are a big track, and in the future we will build a big platform and an ecosystem. Those who make teacups want to install a screen on the cup and make an APP; those who make underwear also want to add sensors underneath and make an APP…

Their goal is nothing more than to stick to users and gain their attention. Lifetime value. In their eyes, they can all be platforms, have traffic, and build an ecosystem based on their own traffic. Liberia Sugar Daddy‘s idea is natural: firstly, the platform can be perfect, it is the bottom layer of the ecology, and it can obtain the greatest benefit space Secondly, the platform has the greatest bargaining power and can kill brands on the platform at will. Everyone wants to be like God and control the fate of others. But this idea is wrong, and I would also like to make a brave guess – not customizing the platform is the best future. In the future, becoming a “super ecological brand” may be another encircling road.

Just think about it, if a high-end shopping mall does not have Hermès and LV, wouldn’t it make people feel uncomfortable? If oneIf there is no Starbucks or MUJI in this business district, wouldn’t it make people feel uncomfortable? In essence, platforms or ecosystems also need these brands to achieve their goals. These brands can not only maintain an advantage in the game with the platform, but also have the ability to survive across different ecosystems because of their strong brand power. Of course, strong brands did not have complete super-ecological survival capabilities in the past. They have always relied on large channels. Therefore, their valuations are still traditional PE, and their growth has not exploded so strongly. force, they did not redefine a market. Nowadays, “super ecological brands” are different. They are in a shackles in the world of the Internet and they build their own home court.

My team also reviewed the success of these super ecological brands, and we discovered the following characteristics: First, for the “new segmented track”, which is the precise positioning mentioned later. Some of these tracks were thought up by oneself, such as Heytea and Zhong Xuegao; while others took advantage of the “information generation difference” between domestic and foreign markets. For example, Yuanqi Forest used the low-sugar track that was once popular in Japan. In the beverage market, Bubble Mart has made use of the trendy culture and blind box culture that have become popular in Japan, Hong Kong and Taiwan. In any case, these smart companies have found some unique new tracks. Second, target the “new market”, that is, the young user group. These people will not follow the market share pattern of the traditional market. They want to have their own choices. Traditional products are too old-fashioned for them and they disdain them. Third, grafting “new culture”, that is, giving products a new definition. On the one hand, they attach great importance to “IP value” in terms of product content. For example, Bubble Mart operates 85 IPs, including 12 self-owned IPs, 22 exclusive IPs and 51 non-exclusive IPs. Among them, the largest self-owned IP Molly sold 456 million yuan in 2019. On the other hand, they attach great importance to the “economy of appearance” in terms of product appearance. The vibrant Japanese style design has a strong sense of design, which is clearly visible on the shelves. Heytea invests a lot of effort in product design, which is also eye-catching.

These differences in appearance and connotation give a strong hint to the young user group – this is not a traditional product, this is our personalized product. Fourth, use “new channels”, that is, contact the precise users you want to reach through various means. These companies basically operate both online and offline, and spend a lot of money on advertising. Online, they hire spokespersons, sponsor low-priced programs, plant grass all over the network, etc.; offline, Yuanqi Jungle vigorously enters new retail channels, Bubble Mart deploys smart terminals, and Heytea’s offline stores are completely based on data scheduling. , there are even novel experiments such as smart containers… Please remember, their lavish spending is not “gamble”, but supported by accurate data. This is the most basic difference from traditional enterprises. In other words, the reason why these “super-ecological brands” can be “super-ecological””, because they were once highly data-based enterprises. Some people may ask, what is the difference between this round of “super ecological brands” and the Diaoye Beef Brisket, Huang Taiji, etc. in the previous round of Internet boom? I think the difference lies in two aspects. Aspects: First, in terms of the following “four new”, the new “super ecological brand” is more substantial and focused, rather than just spreading based on the inclusive traffic profit in the early days of the Internet, so it has valuation, Second, in terms of the quality behind it, the new “super ecological brand” is more practical. Yuanqi Forest, Heytea, Perfect Log, etc. have extraordinary persistence in supply chain control. The reason why a company can continue to make profits ultimately depends on its products.

There are not many opportunities to build a platform. What is left is chaos and the time window is very small. If there is an insight into the outcome. , through the process of strength. Speaking of brand, let’s talk about platforms. There are only a few platforms on the Internet. Now they are basically controlled by the four giants of BATM, and their position is relatively stable: Alibaba is the physical e-commerce; Social networking is Tencent; non-physical e-commerce is Meituan; information flow is ByteDance. In addition, not only second-tier players such as Pinduoduo, JD.com, Baidu, etc. are attacking the incumbents, but first-tier giants are also beginning to enter the opponent’s camp. , Alibaba has a famous anti-Meituan three-piece package, Tencent started to do information flow and invest in e-commerce, ByteDance started to do games and social networking… Everyone should not think about these arenas at all. The dust has settled, and no longer. Changes in the format are also related to everyone. In the past, there were still entrepreneurial teams who claimed to punch Alibaba and kick JD.com, but now everyone is sober (everyone at the scene laughs) If you want to build a platform now, you can only do it. It appears in some heavily vertical fields. Now I have a different understanding of how to build a platform in these fields.

In the past, I thought that it was difficult for any self-operated platform to succeed. Even the largest merchants will definitely tilt their resources toward themselves when building a platform, and they will not be able to fairly support every merchant on the platform. Once this fairness is damaged, I also think that the platform will not be established. The platform should not be too strong, it should be an extremely friendly interface so that merchants can participate with “zero friction”. Now, I found two LR. EscortsEvery logic needs to be corrected. First, if self-employment is willing to “resurrection”, if there is such a big pattern, it is possible to establish the platform. Second, if there is insight into the outcome, through the process. Of course, the logic of these two corrections requires that the boss LR Escorts be ” “Exquisite”, with great “style””, which is rare in reality.

I especially want to talk about the second point. You may wish to think about it, if you are facing a huge track, the current situation in the industry is small, Scattered and chaotic, the CR value (market concentration) is extremely low. Do you want to build a platform to integrate merchants of all sizes and take advantage of it? This question is almost uncontroversial. Everyone is an entrepreneur and one of the entrepreneurs. The characteristic is “greed”. Of course, I mean it here in a positive way, which means greed for market opportunities. How do you seize this market? One way is to establish a relatively friendly interface and attract merchants to join in; Another way is to achieve strong integration using standards that you think are reasonable. In other words, you can define fairness on the platform and forcefully attract merchants to join. If you don’t, I will kill you. Which one do you want to choose? The first one is slow, but the risk is small; the second one is fast, but risky, and requires a lot of resources. In addition, it feels not so “platform”

According to my observation, Most entrepreneurs are still conservative and are willing to choose the first option. Because they choose the first option, they are also relatively conservative in using costs. In fact, this kind of conservativeness is just that. The superficial situation is actually due to the fact that we have not seen the “end” of the industry, and we dare not take action because we have no idea. This “dare not take action” directly makes it difficult to improve the efficiency of the industry. , and if you dare not forcefully promote standardization, no matter how much empowerment you provide on the basis of non-standardization, the merchants will regard it as a frivolous and prescriptive solution to the problem. Small and medium-sized merchants are very practical, and they are very practical about standardization. I’m not interested, and I can’t see that far in terms of efficiency improvements based on standardization. A few questions I have are: Can we provide traffic at no cost or at a low price? Can we provide exclusive low-cost sources? Strong regulators cannot build a platform at all. They need to use their own shortsightedness to see the future and then forcefully push forward the standards. The so-called platform must be standardized, and optional actions can flourish. Don’t think that there is any. A little standardization is not enough to be a “platform”, which is wrong. We have studied a lot about Meituan recently, and Wang Xing is obviously one of the few people who can see the “end” of Meituan.

It is a B2C enterprise, and it is an enterprise with SNS genes on the demand side, but now it is an S2b2C enterprise. Over the years, Meituan has a layout for the downstream supply chain, a layout for the downstream wholesale end, and a layout for the IT bottom layer of the platform. Structure, whether it is self-construction or mergers and acquisitions, whether it is direct investment or investment with Longzhu capital, they have been building their ideal “final picture” like building blocks. Now, Meituan’s ecology has become extremely rich. There is even a project to recruit catering talents. In the process of building the platform, Wang Xing is extremely strong, but this strength is very effective. For example, in the process of building the IT infrastructure, Meituan adopted a several-step strategy. : First, we support some joint-stock companies and show good performance in them.Then take a controlling stake, and then fully acquire it. The integration of capital methods is very fast and sharp. Recently, we have also studied ByteDance. Zhang Yiming, an entrepreneur, is also worth tracking and paying attention to. He also has the characteristics of watching the outcome.

ByteDance organizes information flow and builds APP factories based on algorithms. This is also because the powerful underlying algorithm unifies platform requirements. On the platforms built by various APPs, information providers can flourish. Some time ago, ByteDance entered the gaming industry. I reminded companies in the industry to pay attention to this potential competitor with money and traffic, but the other party disagreed (everyone laughed at the scene). Well, I wish them the best. Having said this, I would like to remind everyone that the most powerful Internet company in China is not BATM, but a company called Fanfou.com. This company was founded before Wang Xing became a member of Meituan, and Zhang Yiming is the technical person in charge of this company, aLR Escorts The founder of the company who has emerged from the remnants of the four major internet giants at the same time is really awesome! (Everyone at the scene applauded)

Team building There is still room for the realization of the sense of opportunism. It is necessary to have a clear human resources strategy, use equity leverage to quickly build a core team, and capture market profits quickly and smoothly. Finally, I would like to talk about your business strategy and human resource strategy. Most of our entrepreneurs work hard and hard in the business process. Now Liberia Sugar DaddyIt is best to learn to use Qiaojin. The so-called “qiaojin” means a bit of opportunism, but this kind of opportunism refers to quickly seizing opportunities and does not conflict with long-termism. What is worth warning is that many entrepreneurs are using their emotions and strategic determination to disguise their “clumsiness”. Remember, they just lack cognition and are just “clumsy”. Many entrepreneurs here say that they want to build a century-old business, but I feel that everyone is not mentally prepared for this. “Survive” is still everyone’s first desire. There is nothing shameful about this. Many times, the visions and missions mentioned by big entrepreneurs are a kind of “post-mortem” after their own companies have grown. There is no need to believe them if the literature and publicity system becomes more valuable. (Everyone laughs) One of our surveys also shows that the profits in the nascent stage of the industry still exist, and labor-intensive enterprises can also get a share of the pie. China still has a considerable market in the beachhead stage. Compared with the “sense of opportunism”, Not hard power. In the second quadrant of high profits in the infancy stage, labor-intensive companies account for 50%, while in the third quadrant of low profits in the mature stage, intelligence-intensive companies also account for 33.33%.

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Figure 11: Profitability and mature status of the industry in which the sample enterprise operates Material origin: Musheng Corporate Governance Consult firm If we tear off the pretense of emotion and strategic determination, we might as well think carefully about how to see opportunities and realize them. In fact, it is a skill and a gift for entrepreneurs to seize opportunities. It is necessary for people to be more “roguish”, because if they are not, they will be personal managers (everyone laughs at the scene) If the entrepreneur himself does not have the level of awareness, then there is no need to listen further, and it will be difficult for us to do so in the short term. Just change the perception of entrepreneurs. If your company was worth more than 100 million ten years ago and there is still no change ten years later, then you may have to find the reason within yourself. What we are mainly dealing with here is, look. After determining the direction of the business strategy, the question of how to implement the strategy should Liberia Sugar be supported by the human resource strategy. In the past, companies basically only had two human resource strategies. -11eb-8b86-12bb97331649.png” />

Figure 12: Source of human capital strategy materials: Musheng Enterprise Management Consulting Firm The first is an incentive human capital strategy. That is, using equity, options, virtual shares, etc. High encourages recruiting mature talents, and releases high value after a simple integration Liberians Escort, Liberians Sugardaddy pursues the ability to fight, the ability to win, and the ability to win well. Xiaomi, Haier, and Vanke are all using this model. Lei Jun started working on Xiaomi At that time, he decided on a human resources strategy – find experts and fight in groups. He used equity incentives to bind a group of go-getters. Xiaomi’s equity incentives have a wide scope and low exercise conditions, which can be said to be a real weapon. Real incentives. After Xiaomi went public, most employees received real benefits, and everyone lamented that it was not in vain to follow Rebus. The second is the empowering human resources strategy, which is the company’s own standard. transform, makeKnowledge management, talent cultivation, and organizational skills are polished bit by bit. China Overseas Land and Haidilao are both using this model.

Companies that use this model may not necessarily offer high salaries, and their incentives are usually only at a mid-range level, but they are very efficient in cultivating talents, with high talent yield rates and rapid growth. They are not afraid of talents being poached, because there will be more talents to take over. Our survey data also shows that most companies are lacking in human resource strategies. Only half of the companies surveyed said they had a clear human resources strategy. However, when we conducted sample interviews with LR Escorts, we found that more than 90% of the samples could not be clearly identified. Come up with your own human resources strategy. Taken together, only 4.32% of companies have a clear human resources strategy. How do we entrepreneurs here choose? Let me get it out of the way here. Most of us are not suitable for empowering human resource strategies, and we simply don’t have the patience. If this factor is considered and combined with the sense of opportunism mentioned above, there is still room, then it is imperative to adopt an encouraging human capital strategy.

Having said that, the problem seems simple. All entrepreneurs are doing equity incentives. But the problem seems not that simple. Our survey data shows that only Liberians Escort49.07% of companies have clear equity incentive plans. Among these companies, 23.3% of the companies have very good use of equity incentives, which not only covers a wide range but also has obvious incentive effects. Taken together, among all companies, only 11.45% can make good use of equity incentives. The role of equity incentives is no longer needless to say, but a large number of companies are still ambiguous about this attitude, and they have embarked on equity incentives Liberia Sugar, It seems that it is still “dazzling”, maybe it is following the trend and giving up equity incentives.

Behind these phenomena is neither a lack of ambition on the part of the boss nor a lack of technical support. The root cause of the problem is that the company lacks a clear human resources strategy and is accustomed to sliding on the watermelon rind. My suggestion is that in the face of rapidly emerging market opportunities, you must take a wilder path, and be reluctant to let go of your children and not catch the wolf. If you have good talents and you have figured out what you want them to do, you must use cash + equity to lure them out; if the good talents are unmoved and still want to stay in the original team, use cash + equity to lure them out. The team pries out, but he is unwilling to leave, which probably proves that his project still has some value. Even for strategic partners in the upper and lower reaches of the industry, equity leverage can also be used. What I want to say is that equity is very rare, but if it is used in critical situationsIt’s a good deal for people. Don’t be afraid of tying up the wrong people with equity. We have a lot of technical means to trap talents and protect the interests of the company. You can rest assured. Of course, we are not trying to help companies bully talents, but to make everyone win-win. On the contrary, if companies squeeze out equity in their hands, both employees and bosses will lose in the end.

Original title: Big news: 2021 new trade arena, five pieces of advice for entrepreneurs (partial friends from outside the private board of directors are leaked)

Article source: [WeChat public account: China-Europe Trade Review] Welcome to add tracking Care! Please indicate the source when transcribing and publishing the article.

Volunteer editor: haq


Original title: Big news: 2021 new trade world, five pieces of advice for entrepreneurs (outside friends of the private board of directors)

Article source: [Microelectronics signal: ceibs-cbr, WeChat public account: China-Europe Trade Review] Welcome to add tracking and follow! Please indicate the source when transcribing and publishing the article.


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